Oliver Kiss

Intro

Sixt is one of the largest mobility providers in the world, operating in over 100 countries, offering car rental, car sharing and ride hailing services, all in one app.

Project Details

Role

Jr. UX/UI Designer
Med. UX/UI Designer

Tools

Sketch
Adobe Illustrator
Adobe After Effects
Invision

Focus

UI/UX
User Testing
Motion Design
Branding

Date

September 2016 - September 2018

Building a multi-modal solution

Each of the three products - car sharing, ride hailing and car rental - has its own, unique set of characteristics so the challenge was to streamline the overall experience of the app while maintaining ease-of-use for each individual product.

All in one

The Solution

We experimented with and tested conversational approaches as well as classic booking mask entries but in the end, the solution was a combination of the map and clear product tabs, combining to form one hub - an unprecedented approach, especially for car rental.

Testing

After settling on the solution, we regularly tested concepts and designs with organised user testing sessions while also leveraging the internal CRO team to continously tweak and improve the user experience.

Iconset

Part of the new Sixt brand and visual direction was new iconography. I created a complete iconset which is used throughout the app and the website and to some extent in the cars themselves. The style of the set is in line with the overall direction of the brand - edgy, dynamic and clear.

Is this what the end looks like? Yes, yes it does.