Sixt is one of the largest mobility providers in the world, operating in over 100 countries, offering car rental, car sharing and ride hailing services, all in one app.
Jr. UX/UI Designer Med. UX/UI Designer
Sketch Adobe Illustrator Adobe After Effects Invision
UI/UX User Testing Motion Design Branding
September 2016 - September 2018
Building a multi-modal solution
Each of the three products - car sharing, ride hailing and car rental - has its own, unique set of characteristics so the challenge was to streamline the overall experience of the app while maintaining ease-of-use for each individual product.
All in one
We experimented with and tested conversational approaches as well as classic booking mask entries but in the end, the solution was a combination of the map and clear product tabs, combining to form one hub - an unprecedented approach, especially for car rental.
After settling on the solution, we regularly tested concepts and designs with organised user testing sessions while also leveraging the internal CRO team to continously tweak and improve the user experience.
Part of the new Sixt brand and visual direction was new iconography. I created a complete iconset which is used throughout the app and the website and to some extent in the cars themselves. The style of the set is in line with the overall direction of the brand - edgy, dynamic and clear.